Artificial Intelligence is revolutionizing the banking sector, creating new avenues for customer engagement and operational efficiency. One notable example of this transformation is the innovative NIWA app, launched by Banca Investis, which leverages generative AI to redefine how clients interact with their bank.
The NIWA app, which stands for “Next Intelligent Wealth Advisor,” is not just another digital banking tool. It’s a groundbreaking conversational platform designed to replicate the human-like interactions typically experienced in a physical branch. Unlike traditional bank apps that primarily focus on transactions and forms, NIWA focuses on dialogue—delivering customized information based on each user’s portfolio, interests and behaviors. This digital assistant provides real-time updates on market trends and investment news, allowing clients to navigate the “investment jungle” with greater confidence.
At the heart of NIWA’s AI-driven innovation is collaboration with different partners. Expert.ai refined the AI engine to ensure high-quality responses and human-like interactions that align with private banking standards. As Umberto Pardi, Senior Executive Vice President EMEA of expert.ai, explains, “expert.ai is committed to making the adoption of Generative AI increasingly simple and concrete, adapting it to real business needs. Our mission aligns perfectly with the ongoing evolution in the banking sector.” This partnership exemplifies how AI can be adapted to fit specific business needs, enabling banks to offer highly personalized experiences that bridge the gap between technology and human touch.
Transforming the Customer Experience
What sets NIWA apart is its unique approach to customer profiling. Using psychographic data collected during the initial onboarding process, the app adjusts its communication style and confidence level to match the individual characteristics of each client. This customization replicates the personal touch of a human banker, making digital interactions feel more authentic and intuitive.
The success of NIWA demonstrates the immense potential of AI in transforming customer experiences. It shows that with the right partners and a clear vision, banks can offer innovative, AI-powered services that meet the evolving demands of today’s customers. As we look to the future, Banca Investis’s groundbreaking use of AI sets a strong example of how technology can create new value and opportunities.
Conclusion
The Banca Investis NIWA app is a powerful testament to how AI can enhance the banking experience. By focusing on personalized, human-like interactions and real-time insights, it offers a model for the future of banking—where AI not only simplifies processes but also deepens customer relationships. As this technology continues to evolve, partnerships will play a critical role in shaping a more innovative and customer-centric banking landscape.
Discover the Banca Investis Case
Expert.ai is among the tech partners of the innovative new app NIWA (the “Next Intelligent Wealth Advisor”) from Banca Investis S.p.A, which is specialized in the High Net Worth Individual segment for optimizing wealth management (financial, real estate and corporate) of its target customers.
